Spribo will provide a one-stop-shop option, including enterprise-class cloud infrastructure, social media aggregation and visualization, network creator administration tools, SaaS knowledge-driven apps, and best practices, offering three different groups of services:
- Social Knowledge Networking Services
To create, use and administrate knowledge networks, providing tools for:
a) the creation, customization, configuration, administration and usage of a knowledge network;
b) community contextualization based on metadata extension of member profiles and interpersonal social relationships (e.g., doctor-patient, legislator-constituent, city government-resident, teacher-student, celebrity-fan, etc.), as well as community-specific vocabularies;
c) external social media sites content extraction and synchronization;
d) content correlation for contextual visualization, inference, recommendation, filtering and search purposes; and,
e) social knowledge networking tools with different privacy levels.
- Premium Services
Formed by three groups of services:
a) subscription to SaaS applications รก la carte based on a monthly or yearly fee, offering enhanced contextual capabilities, market research tools, social network and content analytics, and membership admin, among others;
b) subscription to services that provide extended infrastructure, site customization and third-party functionalities; and,
c) mobile apps that offer enhanced capabilities for a one-time fee to provide extended knowledge-driven functionalities via popular mobile devices.
- Advertising Services
Designed to commercialize online contextual ads as individual or bundled banner spaces, driven by a context-based ads engine across all the communities within the Spribo ecosystem, based on monthly or yearly fees or on a CPC/CPM basis. Spribo offers shared revenue programs to digital media advertising agencies and network creators that want to leverage their business relationships and online communities to generate revenues from their knowledge networks.
Spribo has two different perspectives in mind when designing its knowledge services:
- Knowledge Network Creators - Spribo offers advanced contextual tools to network creators not available today on social networks or conventional database-oriented software, providing them with the ability to understand, direct and control better their social media presence, online interaction and social media campaigns.
Network creators are able to aggregate, extend, correlate, share and analyze information from diverse sources, including blogs, discussions, wikis, e-mail archives, social presence information, multimedia content, documents, contacts, social graphs, databases, search results, marketing materials and other sources of relevance driven by a knowledge model. By compiling knowledge about social media activity, knowledge networks offer a strategic tool for today's business intelligence and marketing needs. As membership grows, network creators receive incremental benefits via the ability to know better what is going on with their direct and indirect presence on the Social Web and generate revenue based on Spribo's rewards program.
- Knowledge Network Members - Spribo focuses on impacting visitors' and members' perception by offering smarter apps and personalized aggregation capabilities that use contextual tools to link, filter and visualize people and content on the knowledge network. The objective is to impact the end user experience by eliminating navigation steps, personalizing the view, pushing content, filtering peering requests, reducing the need to sign on multiple web sites, enhancing search, and other features supported by the Spribo semantic platform. Identity management and contextual interaction with popular social media sources motivate members to create trusted relationships and interact more actively around the specific interests and purposes of the knowledge network.
Spribo has a comprehensive knowledge network implementation timeline to support its customers, considering the following phases:
